SEO 101, Local Search and Universal Search Optimization

SEO 101

– How search engines work
– Basics of search engine optimization
– How to get your business listed in Google Places
– Google webmaster guidelines explained
– Optimizing your content for Blended/Universal Search
(Video, Images, News, Blog, Social Media optimization )

Based on the audience we can talk about

– Caffeine index
– E Commerce optimization
– Seasonal campaign Optimization

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